It is disheartening to know that in just the last year, there was a 29% increase in data breaches in the Unites States alone. According to a study conducted by the Ponemon Institute, the average consolidated cost of a data breach today stands at $4 million. A good number of data breaches can be imputed on a failure in email security. ‘For any business to survive today’s cut throat competition, it must allocate noteworthy resources into its email security protocols in addition to all the IT security procedures it has installed within its internal business process’ say Tricension custom software development specialists. Indeed, available statistics show that of all the email traffic recorded the world over in 2016, 53% of it was spam.
These confounding statistics have awakened business leaders to come to terms with the fact that cyber criminals never take breaks and can send out thousands of spam emails. Instead of ostensibly shifting blame to their employees, many business executives are choosing a more effective approach: training their staff about email security and putting in place state-of-the-art security systems that have the potential to decrease the possibility of a successful data breach the next time cybercriminals descend on your systems.
Email security entails a number of techniques that companies use to keep the private information they send via email secure against loss and accessibility by unauthorized persons. Email is particularly an attractive target for hackers whose phishing attacks and malware can wreak irreparable damage to a company’s business system. Quite often, they send out deceptive messages hoping to entice unsuspecting employees into revealing sensitive company information, clicking on malware links and opening virus infested attachments.
The following are two things that enterprise companies should consider for email security:
Email list validation
The process of acquiring subscribers if often grueling and time consuming, yet it can be even more frustrating to find that most of the emails you have in your subscriber list are invalid. Invalid addresses are extremely harmful to an enterprise company because they can result to the blacklisting of your domain, rendering your email marketing efforts ineffective.
The primary assumption you should make is that the corporate clients you intend to send email to have set up robust email security protocols which will detect the slightest signs of spam email sender. Therefore, you should use email validation tools to ensure that you only send out your marketing messages to real subscribers who deliberately chose to be in your mailing list.
One of the most effective ways of doing this is using a double opt-in where email verification is mandatory. Real-time email verification gives you a clean email list and can help you avoid legal tussles that can arise because you have been sending emails to someone who never agreed to be in your marketing list. Therefore, your email security protocols should include email list validation for a clean email list that converts.
Email is a very central part of the day to day running of enterprise companies. Therefore, keeping it secure must always be top priority. No company wants its primary communication channel infiltrated and compromised. There are few steps enterprise companies can make towards better email security that can rival the effectiveness of email encryption.
Email encryption is not a new phenomenon, yet many companies don’t use it, and those who do often do it wrong. Encrypting emails means that all emails shared internally and externally enjoy end-to-end encryption that protects the content thereof, the metadata associated with the content and any documents that may be attached.